Challenge
Serenity Jungle Stay needed a dependable Google Ads system that could bring in steady, high-quality resort inquiries without depending too heavily on third-party booking platforms. The challenge was to create a reliable direct-booking channel inside a lean Rs 5,000 weekly budget while attracting travelers already interested in Dandeli nature and adventure stays.
Strategy / what we did
Targeted high-intent stay searches
We built the account around commercially valuable keywords for Dandeli resorts, jungle stays, and group bookings so the campaign could reach people already searching with booking intent.
Shifted demand toward direct inquiries
Landing pages, extensions, and ad messaging were aligned around direct contact and booking interest so the resort could reduce reliance on OTAs and third-party platforms.
- Targeted high-intent Google searches for Dandeli resorts, stay packages, and group-trip bookings.
- Built landing-page experiences around location, offers, and the retreat experience.
- Used call extensions and sitelinks to make inquiries easier and faster.
- Optimised the account continuously to keep lead flow strong within the weekly budget cap.
Execution breakdown
Keyword and audience-intent mapping
The campaign was structured around searchers most likely to convert, including couples, families, and groups looking for a resort stay in Dandeli.
Landing page and extension setup
We supported the ads with pages focused on the stay experience, location, and offers, then added call extensions and sitelinks to improve action rate from interested travelers.
Budget-aware optimisation
Campaigns were reviewed and tuned regularly so the resort could keep inquiries coming in consistently without overspending the limited weekly budget.
Key metrics / outcomes
The final system turned a modest Google Ads budget into a repeatable direct-inquiry engine. Rather than paying for broad awareness, the campaign consistently captured qualified booking intent and helped the resort build a more reliable direct acquisition channel.
- Generated 10+ qualified leads every week on a consistent basis.
- Maintained a low cost per lead while working inside the Rs 5,000 weekly budget.
- Increased direct booking inquiries and reduced platform dependence.
- Established Google Ads as a sustainable and scalable lead-generation channel for the resort.
Timeline / deliverables
How the work was structured
Intent and offer mapping
Defined the traveler searches, resort themes, and stay offers most likely to convert into direct inquiries for Dandeli bookings.
Campaign and landing-page build
Launched high-intent Google Ads campaigns supported by landing pages, call extensions, and sitelinks designed to turn search demand into direct inquiries.
Optimisation and scale control
Refined keywords, messaging, and bidding continuously to keep leads qualified, costs under control, and weekly volume stable.
Core deliverables
Everything was built to convert hospitality search demand into direct booking conversations without wasting a lean budget.
High-intent resort keyword campaigns
Search campaigns focused on travelers actively looking for resort stays and group bookings in Dandeli.
Offer and experience-led conversion pages
Pages were aligned to highlight the stay experience, location appeal, and booking offers clearly.
Call extensions and sitelinks
Extensions reduced friction and made it easier for interested guests to contact the resort directly.
Proof / dashboard snapshot
Google Ads report snapshot
The report snapshot supports the campaign performance story from the PDF, showing 71 clicks, 1.06K impressions, a 6.69% CTR, and roughly Rs 1.85K in spend for the reporting window shown.
What this proof supports
The CTR and click volume show that the campaign was reaching travelers with real booking interest rather than broad low-intent traffic.
The account structure, landing pages, and extensions were built to turn search visibility into direct resort inquiries instead of handing demand to third-party platforms.
The dashboard aligns with the wider case-study outcome: consistent lead generation delivered with disciplined spend and room to scale further.