Anexis Labs ("we", "us", or "our") is a data-first B2B digital marketing agency headquartered in Bangalore, India. This Privacy Policy explains how we collect, use, store and protect information when you visit our website, submit an inquiry, or engage with our services.
We take your privacy seriously. This document is written in plain language so you know exactly what data we handle and why — not to hide behind legal jargon.
By using our website or services, you agree to the practices described in this policy. If you disagree with any part, please refrain from using our site or contact us to raise your concern.
We collect two types of data: information you provide directly, and information collected automatically when you browse our site.
| Data Type | What We Collect | How |
|---|---|---|
| Contact Information | Name, email address, phone number, company name | Contact form submission |
| Inquiry Details | Service interest, project description, message content | Contact form submission |
| Usage Data | Pages visited, time on page, scroll depth, button clicks | Analytics script (first-party) |
| Device & Browser | Device type, screen resolution, browser user agent | Analytics script (first-party) |
| Location (approximate) | Country, city (derived from IP address) | IP geolocation (ipapi.co) |
| IP Address | Your public IP address | Analytics script (first-party) |
| Referral Source | How you arrived (Google, LinkedIn, direct, etc.) | HTTP referrer header |
We do not collect payment card details, government IDs, or any sensitive personal information.
Every piece of data we collect has a specific purpose. We do not use your data for anything beyond what is listed below:
We do not sell your data to third parties, use it for ad targeting, or share it with data brokers under any circumstances.
We use a lightweight, first-party analytics system to understand how visitors use our site. Unlike Google Analytics or Meta Pixel, our tracking is self-hosted and does not share data with advertising networks.
| Cookie / Storage Key | Purpose | Duration |
|---|---|---|
_ax_sid |
Anonymous session identifier for this visit | Session (cleared on browser close) |
_ax_vid |
Anonymous visitor identifier for return visit detection | 1 year (localStorage) |
_ax_vc |
Visit count (to distinguish new vs returning) | 1 year (localStorage) |
_ax_ab |
A/B test variant assignment | 1 year (localStorage) |
theme |
Your dark/light mode preference | Persistent (localStorage) |
All identifiers are randomly generated and contain no personal information. You can clear these at any time via your browser settings (Settings → Clear browsing data → Cookies and site data).
We do not use Google Analytics, Meta Pixel, HubSpot tracking, or any third-party advertising cookies.
We share minimal data with the following trusted infrastructure providers, solely to operate our website and services:
We do not share your data with any other third parties, including advertising platforms, data brokers, or analytics companies, except as required by law.
We retain your data only as long as necessary for the purposes described in this policy:
If you would like your data deleted before the standard retention period, please email us and we will process the deletion within 7 business days.
Depending on your location, you may have the following rights regarding your personal data:
These rights apply under GDPR (EU/UK), India's DPDP Act 2023, and similar legislation. To exercise any right, contact us at the details in Section 11.
We take reasonable technical and organisational measures to protect your data from unauthorised access, loss, or disclosure:
However, no system is 100% secure. If you believe your data has been compromised, please notify us immediately at the contact details below.
Our website and services are directed at business professionals and are not intended for individuals under the age of 18. We do not knowingly collect personal data from children.
If you believe a minor has submitted data through our site, please contact us immediately and we will delete it promptly.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will update the "Last updated" date at the top of this page.
We encourage you to review this page periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.
Significant changes that materially affect how we handle personal data will be communicated via a notice on our homepage for at least 30 days before taking effect.
If you have any questions about this Privacy Policy, want to exercise your data rights, or wish to report a concern, please reach out to us directly:
Bangalore, Karnataka, India
Email: privacy@anexislabs.com
General inquiries: Contact form →
We aim to respond to all privacy-related requests within 5 business days.
We're transparent by default. If anything in this policy is unclear or you'd like to talk through how we handle data, just reach out.